Branan Dewees

The personal coaching is really good for me because I like and need the one on one as well as the classroom atmosphere. The personal coaching is tailored exactly to what I need. The best thing is that you’ve helped me guide myself to my own solutions that have already been inside and you’ve helped me clear away the clouds.

That it helped focus me on treatment care, not what my needs are so much but what the patients need and how to meet them where they are, rather than putting my expectations on them. A big one for me was I had to stuff my philosophy down their throat while they were holding their sore shoulder. They didn’t hear it, they didn’t care. And I’ve learned now to spend time and give them sound bytes of information that they can take home with them and not have them walk out with their eyes glazed over. A big difference for me also is just in how I greet them, how I treat them as patients or actually more as humans coming through my door. My practice has been helped immensely because I’ve learned new techniques. I’ve worked with other people who are considered to be very good at what they do and they just don’t have the way of communicating the way Russ does. And for me that’s the whole thing, having Russ who is a great communicator, meeting me where I am and speaking the language that I understand… It has definitely improved my retention by, I would say, a solid 30-40%. My closing success rate has increased right around 30-40% also… But 100% of the people when they leave my office have a real look of gratitude…My patient retention with new patients has definitely increased…it’s probably doubled or tripled…If you want to add sparkle to your patients’ eyes, have more joy and more freedom within yourself and the practice…work with Dr. Rosen

Yes, my expectations were met and beyond because I have so often taken classes that sounded great but I didn’t know how to apply it. So it became great information in the back of my head but never got used. This information I’ve actually applied to my practice.

I definitely highly recommend this for the cost; it’s very much a deal because I’ve looked at what other consulting groups and people are charging. The money is well spent and I actually am continuing on with Russ in coaching because I’m so impressed with my experience.

Oh absolutely, I can relate to them differently because I look at them differently. I see them differently when they come through the door. It was an attitude change, a different understanding. The tools I was given and how to talk to them, it just made so much sense to me it wasn’t a matter of trying to integrate this into my life, it was like, it made sense to me so, why not do it?

Some people get up with more – just something different, a different sparkle, like they felt like they were heard, like someone’s been looking after them and that I’m not just a chiropractor that just racks and cracks them and collects on the way out.

I am ready to build and sustain a practice and I also know that I can do it because we’re going to start doing more coaching and I feel more secure in where I’m going because I know that I have the knowledge and the support to back me up.

I’ve taken some different courses and I’ve talked to different management people and I have friends who are in different management companies. I got exactly what I needed because I was met where I was, not trying to be fit into a molded, prefabricated situation. Therefore, the rebellious side of me didn’t have to take over because I get to tailor my practice towards me, yet being guided to do so in the correct way. That’s the beauty of doing it this way rather than doing a pre-canned consultant type of practice management group.

The importance of it for me is, especially on the exam, when somebody comes in and says, “My hip hurts and my neck hurts.” Well I know that there’s a twist going on somewhere in the middle of their spine. I go down and I palpate certain areas and then I ask them if they’re digesting foods very well and they look up. They will lift their head off the table and say, “how do you know that?” And then I tell them. And that alone lets them know that I’m somebody different because I’m not just there to address their aches and pains. I’m also there to address them as a human being and all their concerns.

I’ve been doing a practice where I sell packages where patients sign up for four to six months of care. I came from an office where the scare tactic was huge. As a matter of fact the doctor used to say “if they don’t sign up you break up with them before they leave the room so they feel like they did something wrong and you leave the room, so they feel bad.” I tried that a few times and I’m the one who ended up feeling bad. Now if the patient isn’t ready for care, then I say “You know what? I’m always here, I have your paperwork and I’m ready for you when you’re ready.” And I bless them and they walk out the door. And I’ve had patients call me up when they’re ready now, whereas before, I’d never have anyone call me up after I tried to scare them. I do feel the class helped me with tools for patient care because, I mean, I’m seeing the difference. I’m seeing people sign up now more for care and I’m feeling much better with the patient care as well.

The favorite part of the class, was when I learned to treat the patients differently, as human beings, and not scare them into care. And now when I see them signing up for care, I see them sign up with joy and like, “Yeah, this going to be great” rather than “Oh my God, I’d better to this or I’m going to be ruined for the rest of my life.”

In my life, which is the most important part, what I’ve seen change is I’ve slowed down and taken time to take care of myself. Quite often I will dig my heels in and my practice will become the most important thing- more important than my health, my relationships, than my house, than anything. And I lose all the richness of life. I’ve slowed down a little bit and sort of smelled the proverbial roses and I am enjoying my success. As far as my practice, I’ve learned to be a bit lighter in my practice as well, which I believe the patients also pick up on.

One evening I had four people sign up for long term care which is a record for me. I can’t say what portion of this class if came with, I believe it came with more of a change from within me. This shift within myself that occurred and that the people were drawn to. It has definitely improved my retention by, I would say, a solid 30-40%. My closing success rate has increased right around 30-40% also. But 100% of the people when they leave my office, if they choose chiropractic or not, have a real look of gratitude that they understand more about their bodies, more about health and life in general and so that, to me, is the joy. Because when people leave, there’s no anger, there are no strange feelings. It’s usually, “Thank you Doc, I learned a lot.” And they’re ready or they’re not. That’s all it comes down to. My patient retention with new patients has definitely increased. I would say it’s probably doubled or tripled. I’m seeing a nice consistent growth spurt in the practice overall.

If any of you doctors out there have any problems with communicating with patients, having problems with patient retention etc. If you want to add sparkle to your patients’ eyes, have more joy and more freedom within yourself and the practice, it’s a great deal to jump in and work with Dr. Rosen. You will find that with Dr. Rosen there is always something, a new nugget, something deeper that you can learn and something that you can put into your life and into your practice that will make both much brighter and more successful.

~ Branan Dewees, D.C.
Kahului, HI
(In practice for 3 years)