No Stress Secrets to Easy and Instant Referrals

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Workbook and Audio Course

Are you tired of...

• Feeling like a huckster and begging your patients for referrals, only to have them say they will refer, but they never do?
• Fighting with your Staff because they don't like to ask for referrals... and neither do you?
• Meeting people at parties who mention their aches and pains, but never knowing what to say to get them into your office?

Would you like...

• INSTANT PATIENTS?
  Turn your practice into a referral machine! Let me teach you the little known behavioral secrets that will have your patients tripping over each other to refer their family, friends and co-workers to you... and thank you in the process! This can happen... automatically, ethically and legally! Just imagine never having to worry about how to get new patients again!
• To have patients literally thanking you for the opportunity to refer their family and friends in to see you?

Then it is time for you to learn "No Stress Secrets to Easy and Instant Referrals"

This audio course is designed to teach you the secrets to getting referrals!

The course is divided into two parts:

• Part One of this course helps you learn how to easily and successfully ask your patients for referrals. (It also provides ways to specifically target workers' comp referrals in a completely non-confrontational manner if that is something you do.) By using the methods I teach you, your patients will gladly refer their family members, friends and co-workers to you and thank you for the opportunity to do so!
• Part Two of this course walks you through the process of methodically and successfully helping that new referral, or the person you meet at a party, or the potential patient you meet at a spinal screening to actually want to come into your office for an examination.

The classic story I hear from chiropractors is, "I used to ask for referrals, but I stopped because I felt like a salesperson, I felt like a huckster, and hardly anyone ever came in anyway."

My experience is that most chiropractors say something to an existing patient along the lines of, "Do you know anyone who you would like to refer to me?" And then they give them an offer, such as, "Well, let them know that I'll give them a special deal if they would like to come in." If the doc really has it together, they already have a special coupon prepared that they hand it to the patient to give to their friend. The problem with this scenario? Most doctors' success rate with this scenario is generally one out of ten to one out of a hundred that ever even show up in their office. Obviously, this can be quite frustrating.

The other scenario involves the use of one of these heavy-handed, manipulative and coercive techniques that so many of the practice management gurus boast about in their seminars. It goes something along the lines of, "Now that you are starting to get better, I want you to refer at least three of your friends or family members to take your spot. Because you have experienced the power of chiropractic, it is your duty to tell others." Or... my personal favorite, "I noticed you haven't referred your husband or children. Don't you care about them?"

These techniques work great when it comes to shaming a patient into submission. It's fun to boast about such stories when it comes to bathroom talk at seminars, where we stand around and lie and compare whose is bigger... practices that is. But as far as building long-term relationships, well, I think it's pretty obvious that these techniques don't even come close. As I have said on many occasions, "In every interaction, we're either making or breaking relationships." These heavy-handed techniques only fracture the foundation of our relationships, and from my perspective, ruin the good name of chiropractic.

We teach that there should be absolutely no confrontation, no heavy-handed techniques, and no stress.

Let me ask you, how many of you have tried asking for referrals in the past, but finally quit because not only didn't it work, you just hated doing it? How many of you can't seem to get your staff to do it either? Well... you are not alone. This is extremely common.

When you use the techniques that I provide you with, there is no confrontation; no heavy-handed techniques that make you feel like a huckster and no stress. In one of my offices, the patient liaison is getting seven referrals for every 10 people she asks. You do the math. In this course you will discover not only how to ask for referrals, but more importantly, how to get them to walk through your door!

Let me tell you something... scripts don't work! Now I know this goes against everything all of the other management groups say out there, but the fact of the matter is - scripts don't work. You and I both know that scripts work well as long as the other person is reading from the same script. Am I saying that we don't need to learn scripts? NO, not at all. What I am saying is that you need to learn the concepts and principles of why they work, then you can tailor them to your specific behavioral style, personality, and most importantly, to the person with whom you are speaking.

Here's my point...learn how to communicate with people vs. memorizing scripts and watch how your practice changes exponentially.

This Course includes everything you need. A Workbook that includes Scripts, Outlines and Overviews and a digitally mastered MP3 of Dr. Rosen Teaching this course and Role Playing!!!

Price: $67.00

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