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Efficient Vs. Effective

  • You are efficient when you get something done quickly or inexpensively.
  • You are effective when the value of what you get done is significantly higher than the cost of getting it done.
  • You can be very inefficient, yet highly effective.
  • In a linear world of predictable paths, efficiency was the best way to be effective.
  • But in a chaotic world, value-of-outcome is even more important than being efficient at a task.

Benefit: Give your patients effective adjustments and they will appreciate how efficient your office visit is.

Dr. Rosen's Comments:

Consider staying 100% in the flow and completely present with your patients while adjusting them. Consider hitting the bull's-eye when adjusting your patients. The more connected and focused you are the closer to the bulls-eye you can hit with your adjustments. Many doctors feel their patients need a certain number of adjustments or contacts so the patient feels complete. My experience is when you hit the bulls-eye and you do the perfect adjustment that visit, your patients do not care if you did one, two or three adjustments. They get off the table and they know something big just occurred. Don't sell your time. Don't believe you need to spend a certain amount of time with your patients each visit. Communicate from the beginning that your job is to locate and remove subluxations. (See "To adjust or not to adjust...that is the question" at the handouts for patients section of the website.) Give your patients effective adjustments and they will appreciate how efficient your office visit is.

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